How can we communicate 40 years of hard work, public service, and successes? Worked with an engineer, product manager, and content team from initial conception to final pixel pushing. Received 1 million shuffles on day 1.
How can we explain a detailed policy? The first step: making sure I understood it myself. The second: making it personal, tangible, and attached to a dollar figure.
How can we enable supporters to share why they’re voting for Hillary? Four day turnaround, policy-based, and designed to be super simple to engineer (no names, only query params).
How can we create a resource that communicates all of the falsehoods? A product to make our candidate comfortable on the debate stage. Brought 1.4 million concurrent users to the homepage. Co-created with another UX designer.
How can we make Trump’s words feel more personal? This project ended up being a two-screen experience, inspired by Snapchat, that met our success criteria: connecting with over 2 million users in the first day who were not our established Hillary-fan audience.