I currently work as an Associate Creative Director at Instrument, a design firm, where I focus on guiding a team in product work from feature conception to final pixel alignment. I’ve previously worked in product design for a couple of presidential campaigns, pushed code at small start-ups, and conducted UX research with engineers at NASA. I’m continually excited by the impact we’re all capable of having on the world, I believe inclusivity and accessibility are responsibilities of every designer, and I find it physically impossible to turn down a chocolate chip cookie.
The work below is woefully out of date. I’ve done a lot since 2016, just not things that required a new portfolio! Find my updated experience on LinkedIn.
For now, the archives — a few barebones examples of my work from Hillary Clinton’s presidential campaign (remember that?!) and Pocket below. Say hi — hi@maggiebignell.com
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How can we communicate 40 years of hard work, public service, and successes? Worked with an engineer, product manager, and content team from initial conception to final pixel pushing. Received 1 million shuffles on day 1.
How can we explain a detailed policy? The first step: making sure I understood it myself. The second: making it personal, tangible, and attached to a dollar figure.
How can we enable supporters to share why they’re voting for Hillary? Four day turnaround, policy-based, and designed to be super simple to engineer (no names, only query params).
How can we create a resource that communicates all of the falsehoods? A product to make our candidate comfortable on the debate stage. Brought 1.4 million concurrent users to the homepage. Co-created with another UX designer.
How can we make Trump’s words feel more personal? This project ended up being a two-screen experience, inspired by Snapchat, that met our success criteria: connecting with over 2 million users in the first day who were not our established Hillary-fan audience.
