Maggie Bignell

Product design lead

I currently work as an Associate Creative Director at Instrument, a design firm, where I focus on guiding a team in product work from feature conception to final pixel alignment. I’ve previously worked in product design for a couple of presidential campaigns, pushed code at small start-ups, and conducted UX research with engineers at NASA. I’m continually excited by the impact we’re all capable of having on the world, I believe inclusivity and accessibility are responsibilities of every designer, and I find it physically impossible to turn down a chocolate chip cookie.

The work below is woefully out of date. I’ve done a lot since 2016, just not things that required a new portfolio! Find my updated experience on LinkedIn.

For now, the archives β€” a few barebones examples of my work from Hillary Clinton’s presidential campaign (remember that?!) and Pocket below.
Say hi β€”


How can we communicate 40 years of hard work, public service, and successes? Worked with an engineer, product manager, and content team from initial conception to final pixel pushing. Received 1 million shuffles on day 1.
How can we explain a detailed policy? The first step: making sure I understood it myself. The second: making it personal, tangible, and attached to a dollar figure.
How can we enable supporters to share why they’re voting for Hillary? Four day turnaround, policy-based, and designed to be super simple to engineer (no names, only query params).
How can we create a resource that communicates all of the falsehoods? A product to make our candidate comfortable on the debate stage. Brought 1.4 million concurrent users to the homepage. Co-created with another UX designer.
How can we make Trump’s words feel more personal? This project ended up being a two-screen experience, inspired by Snapchat, that met our success criteria: connecting with over 2 million users in the first day who were not our established Hillary-fan audience.
A tiny sampling of my time designing at Pocket.
I started illustrating women through history as a side project to work on my illustration style and skills.

Previously (resume.pdf)

Treehouse July 2017 to December 2018

Hillary for America June to November 2016

Pocket January 2015 to June 2016

NASA, master’s capstone January to August 2014

Apple, intern June to August 2013

Carnegie Mellon University Master of Human Computer Interaction

Carnegie Mellon University BFA in Communication Design





I’d love to say heyβ€”